The attention for the content in online media is low, articles are read, but mostly not finished
How to set articles on the Internet, which are read by smartphone, tablet or laptop users. That the title plays a crucial role, best garnished by a colorful picture, is clear. If you have awakened the attention and the internet user you can click on the article, the problem goes on. If you already betrayed everything or do you continue promising what you can not comply with? If you want to develop a thought, you should probably not finish him at the end.
The limited and always after new-handed attention of the potential reader or consumer is known to be particularly scarce in digital media and shyly good. How now Farhad Manjoo writes in Slate, online media – but probably others, who reads a newspaper on vacation or on the plane / train once a newspaper? – I am expected that hardly any of your texts is finished to end.
For this, the patience of the readers is not enough, perhaps understood for the reason that free deals are easier to accept and discard than if you have been paying for it. Numbers binds because not only a consideration is expected, but also assay accordingly to have at least the feelings to get a return. Therefore, the best "media" a kind of relaxed cog, ie opera or theaterhauser, cinemas or conference room. Although the treats are closed here, but visitors could leave the room at any time, the few are doing it, even if they are bored, because they have paid out – and because they are shy attracting themselves and maybe in the views of the others To prove Banausen.
That’s why everything has become too long, but maybe one or the other has made it until it has been done here. Manjoo, of course, knitted his story similarly and provokes the reader already in the title with the assertion that he will not read the text. He will continue by showing when jumping out how many readers – and that goes fast. Up to the middle of an average text, about 50 percent of the initial readers are there. Are you still there?
For his assertion Manjoo relies on evaluations of Josh Schwartz von Chartbeat. Like a small NSA, the program of Chartbeat can track in real time, which makes the browser of a user on one side, which place is likely to be read (but you can guess at best) how long a reader is on the page and where or where. when he left her. The long one side is recorded after pixels. It’s interesting that 38 percent of internet users who have clicked on a slate artikelink simultaneously dive again, without making anything on the side, alone the sight seems to remove a reluctance to take note of something. The reason is of course of the analysis.
Of the remaining scrolling 5 percent no one, so they remain with the full structure of slate articles in title, subtitles and image, without reading a line of the article. Then rising to and after more readers, 50 percent do it at least about the middle. Although the pages of other online media come 50 percent up to 60 percent of the article, but the can be short or contain more pictures / videos. Contain namely article pictures or. Videos are scrolled the pages of many at least down to look at them. Some jump towards the end, to comment – sometimes, without having read more than the title.
Social networks and online media are parallel worlds
The analysis of Schwartz also confirmed what we have always stated something incredible, namely that the number of tweets who receive an article, at least nothing to do with the number of readers who have read an article completely. The Open Room for Speculation. Is ever tedetet, without having read an article (complete), because already the title is sufficient to promote the article or the tweeter itself through this? Tweets are also correspondingly short, most of the rich obviously the title or a few words. The lights up quickly and disappear again from attention – and you have been informed of the feeling – perhaps as an observer in a control room that perceives the normal stream of signals or pictures just by the way, and only detaches when a deviation, something Interesting, appearance.
Similarly, this was allowed to be on Facebook or Google+, even if there are texts long there. However, it also meets that articles that are recommended on Facebook have not read more than those who have little Likes. These are probably parallel worlds with communicating channels, with social networks rather parasitar because they pick up content, but they do not deepen, D.H. Send user to the source. There is certainly all sorts of other reasons.
After all, Slate can book for more than 80 percent of the readers, so those who have stayed on the side after the first click and did not say goodbye after the first look, most of the time spend the first scrolling But also owe the fact that the first view of a slattered article usually only the title and picture, but no article text is falling in. So most of them want to gain an idea of what they could expect. For other media, only two-thirds of the entry-level side come out.
So now editorial offices and authors of online media are dealt with over their readers? If you have everything you have to say in the part of an article that the reader sees the first click? Must reduce texts that will arrive on Tweet Lange? Should you just integrate any pictures / videos to watch the readers at least? Or is it enough to make picture lines? Did the texts had to be written differently? Are it the wrong content? But the impatience of the consumers does not just affect the online media, even the switching TV viewers have been a problem for a long time. And what is really read in newspapers and magazines? Is simply about offering the people to make something for the shine, switches or scrolls – and hope that this or that content binds the attention a bit long?